
ADVANCED




ADVANCED


ADVANCED


ADVANCED

MID LEVEL


MID LEVEL

Work Experience
True Classic
Lead UI/UX Designer
Feb 2025 – Nov 2025
Designed and optimised end-to-end user experiences for the e-commerce site, improving conversion rates and reducing drop-offs across key customer journeys.
Created responsive email designs and promotional templates that aligned with brand tone and visual identity, contributing to higher click-through and engagement rates.
Developed landing pages and marketing experiences using Replo, ensuring pixel-perfect implementation and seamless Shopify integration.
Collaborated with product, dev, and marketing teams to deliver cohesive, conversion-driven design solutions supported by user data and testing insights.
Conducted usability tests and A/B experiments to validate design decisions and continuously improve site performance.
Produced high-fidelity wireframes, prototypes, and UI libraries in Figma to maintain consistency across web and mobile experiences.
Solvexmedia
Lead Operations Manager
Jun 2024 – Jan 2025
Spearheaded operational strategies that increased project turnaround speed by 30%, reducing bottlenecks in the design workflow.
Developed and implemented standardized design processes, improving team efficiency by 25% and reducing revision cycles.
Managed a cross-functional team of designers, developers, and marketers, ensuring projects met high-quality standards and aligned with business goals.
Introduced data-driven client engagement strategies, leading to a 15% improvement in client retention and satisfaction.
Led budget allocation for design and marketing initiatives, ensuring cost-effective resource distribution and project success.
Senior UI/UX Designer
Nov 2021 – Jul 2024
Designed high-converting user interfaces, resulting in a 20% increase in user engagement across digital platforms.
Led the redesign of internal web and mobile applications, which streamlined user navigation and improved business conversion rates.
Developed scalable design systems to maintain brand consistency, cutting down production costs by 15%.
Assisted the CEO in refining brand strategies and improving marketing materials, leading to stronger brand recognition and customer trust.
Mentored junior designers, providing guidance that enhanced team performance and reduced onboarding time by 40%.
Filta
CC Creative Design
Senior UI/UX Designer of E-Commerce
Aug 2023 - Jun 2024
Designed high-converting Shopify storefronts for DTC brands, increasing conversion rates by 20%.
Developed custom landing pages and UI components that improved user engagement and retention.
Conducted UX research and A/B testing, leading to a 15% reduction in cart abandonment rates.
Implemented responsive design solutions, ensuring seamless mobile shopping experiences.
Collaborated with developers to create pixel-perfect designs optimized for performance.
Senior UI/UX Designer
May 2022 – Aug 2023
Designed and optimized user experiences for B2B and B2C digital platforms, increasing engagement by 18%.
Conducted UX research and A/B testing, leading to data-driven improvements that enhanced conversion rates by 22%.
Partnered with development teams to ensure seamless design implementation, reducing design-to-development friction.
Created and maintained brand guidelines, contributing to a consistent brand identity across digital channels.
South Tech Shipping Korea
W&B Cambodia
Multimedia Designer
May 2021 – Jul 2021
Created high-impact marketing visuals that boosted campaign performance by 15%.
Assisted in refining the company's brand identity, strengthening its online presence.
Head of Marketing
Nov 2018 – May 2021
Led multi-channel marketing campaigns that resulted in a 25% increase in brand visibility and engagement.
Designed social media banners, in-store displays, and digital assets, enhancing the customer journey both online and offline.
Analyzed campaign performance and adjusted strategies, leading to a 20% improvement in conversion rates.
Worked closely with developers to design interactive touchscreen kiosks, improving customer experience and reducing wait times.





























































