Lead UI/UX Designer
Feb 2025 – Nov 2025
>> Designed and optimised end-to-end user experiences for the e-commerce site, improving conversion rates and reducing drop-offs across key customer journeys.
>> Created responsive email designs and promotional templates that aligned with brand tone and visual identity, contributing to higher click-through and engagement rates.
>> Developed landing pages and marketing experiences using Replo, ensuring pixel-perfect implementation and seamless Shopify integration.
>> Collaborated with product, dev, and marketing teams to deliver cohesive, conversion-driven design solutions supported by user data and testing insights.
>> Conducted usability tests and A/B experiments to validate design decisions and continuously improve site performance.
>> Produced high-fidelity wireframes, prototypes, and UI libraries in Figma to maintain consistency across web and mobile experiences.
Lead Operations Manager
Jun 2024 – Jan 2025
>> Spearheaded operational strategies that increased project turnaround speed by 30%, reducing bottlenecks in the design workflow.
>> Developed and implemented standardized design processes, improving team efficiency by 25% and reducing revision cycles.
>> Managed a cross-functional team of designers, developers, and marketers, ensuring projects met high-quality standards and aligned with business goals.
>> Introduced data-driven client engagement strategies, leading to a 15% improvement in client retention and satisfaction.
>> Led budget allocation for design and marketing initiatives, ensuring cost-effective resource distribution and project success.
Senior UI/UX Designer
Nov 2021 – Jul 2024
>> Designed high-converting user interfaces, resulting in a 20% increase in user engagement across digital platforms.
>> Led the redesign of internal web and mobile applications, which streamlined user navigation and improved business conversion rates.
>> Developed scalable design systems to maintain brand consistency, cutting down production costs by 15%.
>> Assisted the CEO in refining brand strategies and improving marketing materials, leading to stronger brand recognition and customer trust.
>> Mentored junior designers, providing guidance that enhanced team performance and reduced onboarding time by 40%.
Senior UI/UX Designer
Aug 2023 - Jun 2024
>> Designed and optimized user experiences for B2B and B2C digital platforms, increasing engagement by 18%.
>> Conducted UX research and A/B testing, leading to data-driven improvements that enhanced conversion rates by 22%.
>> Partnered with development teams to ensure seamless design implementation, reducing design-to-development friction.
>> Created and maintained brand guidelines, contributing to a consistent brand identity across digital channels.
Senior UI/UX Designer of E-Commerce
May 2022 – Aug 2023
>> Designed high-converting Shopify storefronts for DTC brands, increasing conversion rates by 20%.
>> Developed custom landing pages and UI components that improved user engagement and retention.
>> Conducted UX research and A/B testing, leading to a 15% reduction in cart abandonment rates.
>> Implemented responsive design solutions, ensuring seamless mobile shopping experiences.
>> Collaborated with developers to create pixel-perfect designs optimized for performance.
Multimedia Designer
May 2021 – Jul 2021
>> Created high-impact marketing visuals that boosted campaign performance by 15%.
>> Assisted in refining the company's brand identity, strengthening its online presence.
Marketing Manager
Nov 2018 – May 2021
>> Led multi-channel marketing campaigns that resulted in a 25% increase in brand visibility and engagement.
>> Designed social media banners, in-store displays, and digital assets, enhancing the customer journey both online and offline.
>> Analyzed campaign performance and adjusted strategies, leading to a 20% improvement in conversion rates.
>> Worked closely with developers to design interactive touchscreen kiosks, improving customer experience and reducing wait times.
